Getting Ready to Tour in the U.S.
Touring as an artist in the U.S. is one of the best ways to connect with new audiences to expand your fanbase, establish a lasting presence in your market, and evolve your experience as a performer and entertainer. To help you get started on the right foot, we've put together this guide to cover every step for international musicians that are eager to build their presence and get on the road in the U.S.
1. Understanding the U.S. Music Market
Before embarking on your journey, it's essential to research and understand the U.S. music market thoroughly. Identifying your target audience and understanding their preferences will help tailor your performances and promotional efforts. Familiarize yourself with the variety of genres and trends that are currently happening in each region of the country, and pay attention to how your music fits into these. The U.S. music market is incredibly diverse and ever-evolving, catering to a wide range of musical tastes and genres. Utilize online resources such as Nielsen Music's reports and Billboard charts to gain insights into the top-selling genres and artists. The major streaming platforms also offer valuable data on popular songs and playlists in different U.S. cities.
Additionally, follow music blogs, websites, and social media accounts that focus on U.S. music trends and events. Publications like Rolling Stone, Pitchfork, and Billboard often cover the latest widespread happenings in the music scene. Engaging with online forums and communities where U.S. music enthusiasts discuss their favorite artists and genres can provide further insights. Lastly, consider working with music consultants who specialize in the U.S. market. They can offer personalized advice based on your musical style and goals, helping you identify potential opportunities and challenges as you prepare for your tour.
2. Legal and Visa Considerations
Navigating the legal aspects of touring in the US is essential to ensure a smooth and successful experience. Start by consulting the official website of the U.S. Citizenship and Immigration Services (USCIS) to understand the visa options available for performing artists. The P-1 visa is often relevant for internationally recognized artists and groups, while the O-1 visa may be suitable for individuals with extraordinary abilities in their field. The USCIS website provides detailed information on eligibility criteria, required documents, and application procedures.
For personalized guidance, reach out to immigration attorneys or entertainment law firms experienced in handling visa applications for international musicians. They can guide you through the process, help with the necessary paperwork, and address any specific concerns related to your situation. We also provide an entire article here dedicated to finding the right U.S. visa for incoming artists to pick from.
3. Budgeting and Financing
Creating a comprehensive budget is essential to manage your finances effectively during your U.S. tour. Start by estimating travel expenses, including flights, accommodation, and transportation between cities. Additionally, budget for equipment rentals or purchases if you're unable to bring all your gear with you. And to make things even easier, get yourself a proper tour manager or booking agent to work with you on the budgeting aspects of touring, as well as all the other deals, logistics and last-minute issues that may arise for artists on the road.
When it comes to financing your tour, explore different avenues. Some non-profit organizations and foundations also offer grants and sponsorships to support international artists touring the U.S. Look for opportunities from organizations like the Fulbright Program, Mid Atlantic Arts Foundation, and your nation’s international music export fund.
4. Plan Your Itinerary
Having a thought out tour itinerary is one of the most crucial aspects of having a successful tour in the U.S. Start by identifying cities or regions where your music style is likely to resonate well. Major music cities like New York, Los Angeles, Nashville, and Austin are popular destinations, but don't overlook smaller, music-centric towns with enthusiastic audiences. There are even some platforms built to make touring easier for indie artists, such as GigSalad and Sonicbids.
Additionally, consider participating in music festivals or conferences that attract industry professionals and music enthusiasts. Events like SXSW, Mondo.NYC, and A3C Festival are excellent opportunities to gain exposure and build valuable connections.
5. Promotion and Marketing
Promotion and marketing are key components of building your presence in the U.S. Utilize the power of social media to engage with your audience and share your tour updates. Create compelling content such as behind-the-scenes videos, live performances, and interviews to connect with fans on a personal level. Tools like Buffer and Hootsuite can help you or someone on your team schedule and manage your social media posts effectively.
Collaborate with local influencers, music bloggers, and radio stations to reach a broader audience. Offer exclusive content or experiences for their followers to generate excitement about your upcoming tour. Email marketing is another powerful tool to keep fans informed about your tour dates, ticket sales, and special promotions. Consider partnering with PR agencies or music publicists to get media coverage and press exposure.
6. Planning Your Stage Setup and Equipment
Adapting your stage setup and equipment to suit different venues is crucial for a seamless touring experience. Invest in portable and versatile equipment that can accommodate various stage sizes. If you're bringing equipment from your home country, ensure that it complies with international shipping regulations and that you obtain the necessary permits.
Consider renting equipment locally to reduce transportation costs and logistical challenges. Work with experienced sound engineers who can adapt your setup to different venues and ensure top-notch audio quality. Preparing a backup plan for any technical issues that may arise during your performances is also essential to keep your shows running smoothly.
By understanding the U.S. music market, ensuring legal compliance, planning strategically, and engaging with fans, you can set yourself up for an unforgettable tour experience. Remember, the key to long-term success lies in building relationships, staying persistent, and staying true to your unique musical identity. Here are some more resources for your musical adventure in the United States:
Want to Plan a Tour in the USA? How One International Artist Did It Right
An Immigration Guide for Foreign Musicians Seeking to Tour in the U.S.
Sources:
The Mechanics of Touring: How the Live Music Industry Works
Touring the US Might Get Much More Expensive for International Musicians